Monday, 29 June 2009

Pentangulation – An Explanation: #ThePowerOf5…

…is a 21st Century Business Technology concept involving the “crafting” of Social Media to provide a Corporation, Company or Small Business with:-

1. A rapid, credible, online presence amongst it’s peers, customers and prospects;

2. A policy of turning strangers into friends – the best customers are friends NOT strangers, and that goes for the best businesses too!

3. Customers, and prospective customers, who will value a direct method of communication with their supplier, and the best channels they could wish for in achieving this (the ones they’re already in!);

4. Coaching in Social Media – the Do’s, the Don’ts & what it's all about;

5. Set up, and handover, or ongoing management, as preferred to suit the needs of the business.

Application of this concept incorporates Marketing, Lead Generation, Brand, Reputation, & Presence Management and Customer Retention. This approach is more about an overall “Communications Policy” than purely “Social Media”

All this is set in the context of a New Economy, post 2008, where transparency, openness and reduced complexity are prime requirements for commercial efficiency.

In addition, an element biased towards enhanced Customer Care, ensures that New Business gains a truly Win-Win result for all components of the transaction process.

The "Social Media" are here to stay – they continue to evolve with every day that goes by – and with such a wide selection available they now provide a reliable, affordable online method of reaching, and engaging with, buyers, customers or prospects.

Can you afford NOT to get involved? With some of your competitors there already, they are gaining the early mover advantage right now!

The New World demands New Ways - for improved Communication, Marketing Support, Delivery, and Customer Response.

ThePowerOf5 offers Win-Win hands down!

“Strangers & Friends” as recognised by Seth Godin @ The Difference

Howard J Moorey

28th June 2009

“ThePowerOf5” is derived from the pentagram invocation of Spirit, Earth, Water, Air, and Fire for recognising earth energies and summoning them to combine for protection and greater good – strength in numbers.

From within this ancient practice comes the recognition that we, as humans, can better understand and absorb concepts and systems if they are first broken down into just five elements which, when combined, encapsulate the whole and represent the basis of achieving greater leverage from harmonising individual, but complementary, strengths.

At Hojomo Group, we offer ThePowerOf5 through affordable, face-to-face coaching and induction, or remote online set-up and deployment, to suit the individual circumstances. This ensures that we can tailor the offer to suit small & medium (“compact”) businesses, operating from one location, or larger corporate enterprises with multiple, national or international, locations, with widely deployed field forces.

MOOREY – where Business & Internet Overlap!

Saturday, 20 June 2009

Social Media for Business Networking?...

For effective Business Networking today you must have a presence in at least 5 different places - that's #ThePowerOf5 - and you must think Local AND Global - and most importantly: Engage with followers as people first & as prospects second.

You would not seriously expect to be able to get everything you want on a shopping trip in just one place would you?

So why should it be any different when you consider networking to promote “Brand YOU” and find business today?

You really need to include a mix of Online & Offline, a mix of Virtual & 3D, AND a mix of Social & Business Networking sites.

There is NO DOUBT WHATSOEVER that this is the best possible time for all sizes of enterprise, to be evaluating, developing and implementing their plans for a Social Media presence.

After the air escaped from both the economic & political balloons over the last 12 months, everyone was impacted to a greater or lesser degree.

From the sharp intake of breath that went with the demise of Lehman Brothers, to the sigh of relief from the inauguration of Barack Obama, and the rollercoaster ride we have endured ever since, there is one primary lesson we have all learned – there has been far too much complexity and opacity in the business, banking and political worlds. Worlds we previously considered to be the foundations of our society.

Now we all want and expect a far greater degree of transparency coupled with a “back to basics” approach to enable us to regain confidence in our National and Industry leaders.

The knock-on effect is that we will all be seeking reassurance of that transparency in all our commercial dealings from now on. How do we do that? We Search before we buy. Whether we want to buy Locally or Globally, we now Search first.

This is the key area where the Internet, and Social Media in particular, have a major part to play. It is also a part that can be taken up for once by small and large businesses alike – there is currently a levelled playing field, where the vast majority of the Big Boys have not yet fully grasped the nettle.

This offers a distinct Early Movers Advantage to small and medium enterprise who, traditionally, are able to manoeuvre and change course much more quickly than the corporate “supertankers”. Smaller businesses can sell to the World!

Face up to the facts that we all start our research on the net nowadays so the first key is getting found! Your website has a major part to play in enabling an easy transaction experience for the buyer – from giving him/her all the information they need about what goods or services you have to offer through to the benefits of taking YOUR offer, ie. buying Brand You, not someone else.

To be found easily you must be in their comfort zone, not necessarily yours!

You must reach out to them and make yourself approachable. That is the reason you need to be involved in Social Media – but be warned, it is most definitely NOT a place to deliver a hard sell message and expect results! It is a place to present yourself for inspection, to prove you are a knowledgeable and trustworthy purveyor of goods/services, and above all that you are a human being with the answer to their needs, NOT an automaton just trying to SELL them something!

PLEASE get your Social Media presence established NOW.

If you’re in the US, check out here how they’re approaching the subject in Virginia.

If you’re in the UK, you can find me in more than 5 places!…
& mail me:

Don’t you owe it to your business to…

gain the Early Movers high ground in Social Media by getting yourself set up NOW, not in 12 months time, when it will be too late?

Thanks for reading.

Howard J Moorey

20th June 2009

Saturday, 13 June 2009

Where I’ve come from & where I’ve got to...

I have risen through the ranks of the Motor Industry in a variety of Sales, Marketing & Management roles over the last 30 years – all have been customer-facing, because that, and geekery, is what I enjoy most – providing service with a smile and gaining sales as a direct result – Win-Win!!

Progress was from Accounts Adjuster (Collections), thru Office Manager, Zone Manager, Business Manager, Branch Manager, Account Manager, Sales Manager, Regional Sales Manager, Business Development Manager to National Account Manager.

With, at various times, Ford, Renault, DAF, Iveco, ERF & MAN in automotive, and Forward Trust, UFB Humberclyde, General Guarantee & *** in Financial Services.

Whilst being known throughout by both my colleagues & senior management alike, as having a passion for technology & how it can serve us best, both within and outside the realms of business. Enabling efficient data & lead management as well as networking to the benefit of all, in large and small communities alike.

This background leads perfectly to where I am today, still business/customer facing, working to ensure enterprise of every size understands the benefits of Social Media and why they need to be involved in it – targeted lead management, additional sales, lower costs, brand & reputation management, through to customer service & retention, and MORE SALES. That's Win-Win too!

My areas of special interest focus on three business sectors:-

1. Motor & Automotive – Sales, Parts & Aftersales;

2. Financial Services – Asset finance & leasing, property & lifestyle;

3. Hospitality & EventsPubs, Cafes, Restaurants, Venues, Markets & Regional Attractions.

All based around creating and optimising a sense of community, feeding & cultivating the human need to belong, to be part of something bigger, and believe me Social Media is PERFECT for that!

Now, I’ve ended up in the best possible position I could wish to be in – working with businesses, showing them how new technology (and a slight change of mindset) can

  • make them more money;
  • save them time;
  • reduce their costs (so saving money, as well as making it!);
  • ease their pain, by letting me do the stuff that gives them a headache – like setting up their Social Media presence and crafting it around their “raison d’etre”;
  • help them feel better about their place in the new local & global market that’s just starting to unfold.

Wow, it really is a wonderful world!

Thanks for reading.

Howard J Moorey

13th June 2009

Aka @hojomo & now too!